Performance-Driven Visual Design for Digital Campaigns
Digital advertising creative designed to perform, from paid social and app store assets to out-of-home campaigns. Each project involved translating brand strategy into scroll-stopping visuals, optimized for platform, audience, and conversion.
OOH Freecash Campaign
Designed a high-impact out-of-home campaign in Berlin’s U-Bahn, using a dystopia-vs-utopia concept to immediately capture commuter attention. Visuals contrasted everyday frustrations, taxes, inflation, monotonous routines, with a playful, rewarding world where earning money feels effortless.
AI-generated imagery from Nano Banana, refined in Photoshop for print-ready quality, with careful attention to typography and hierarchy to ensure clarity at scale. The campaign turned creative concepts into real-world results, driving both visibility and app installs.
Google Play Store
Designed visuals for Freecash, translating core app features into clear, engaging screenshots optimized for user understanding and install conversion. Focused on hierarchy, layout, and visual storytelling to communicate the app’s value instantly. By highlighting key functionality and benefits, the assets contributed to measurable growth in install conversion rates while maintaining consistent brand recognition across digital touchpoints.
Created and refined all visuals in Figma, building a flexible, production-ready system that I could easily update and adapt as the app evolved.
Paid Social & Search Ads – META
Designed paid social ads for Freecash, translating top-performing ad data into high-impact visuals optimized to drive installs and engagement. Developed a consistent visual language using combination of AI-generated imagery and hand-crafted design elements, refined assets in Photoshop, ensuring cohesive branding, clear hierarchy, and scroll-stopping layouts.
The resulting creatives drove measurable growth in app installs, combining playful, game-inspired design with data-informed decision-making.
Uber In-App Ads
Designed in-app carousel ads, creating visually compelling assets optimized to capture user attention during short attention spans and drive app installs. Developed a consistent character using AI-generated imagery and designed supporting game icons and UI elements in Figma, ensuring a cohesive and engaging experience.
The ads enhanced brand recognition and drove significant increases in installs, showing the integration of compelling visuals, user-focused design, and results-driven strategy.
